You may sign up for e-mail alerts to receive table of contents of newly released issues.Issues are regarded as officially published after their release is announced to the table of contents alert mailing list.This framework is applied to the analysis of three ‘Instagram meetups’ organised by a specific online community at three ski resorts in the Catalan Pyrenees. The methodological approach includes a quantitative model to store, analyse and compare events’ online socialness, which is combined with qualitative, participant observation at the events. It is also our aim to provide a useful mixed-methodology analysis framework for UGEs in relation to social media and to highlight their interest for destination marketing organisations (DMOs). This paper aims to define and characterise the socio-cultural phenomenon of tourism user-generated events (UGEs) through social media around the user’s new empowered role and to assess user-generated social media events’ online socialness.
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